Case Study: How an OKC Dealer Increased Service Drive VSC Sales 12× While Beta Testing Cuvrd App

Challenge

Management wanted to increase VSC sales from the service lane but ran into the following challenges:

• Advisors lacked a quick and easy way to generate personalized quotes.

• Service appointments moved fast—especially during AM drop-off, leaving little time for complex sales pitches.

• Service department lacked training and infrastructure for VSC sales, consumers interested in a VSC had to be routed to F&I to buy which introduced friction.

• Most customers were unable to pay in full, and financing options were cumbersome to execute.

Solution

This dealership group was invited to participate as a beta tester for the Cuvrd VIN Scanner mobile app—a tool designed specifically to help service departments sell VSCs faster and more efficiently outside of F&I. The dealership group assigned a single store to participate in the Cuvrd app beta test.

Using the Cuvrd app, service advisors were able to:

• Scan a VIN with an iPad and instantly pull up VSC eligibility and pricing.

• Quote plans based on vehicle and mileage in seconds.

• Sell coverage with one tap—or send a secure link via SMS, email, or QR code so that the consumer could purchase at a later time.

The app includes built-in 36-monthly payment option and a low-cost full pay option, which dramatically increased customer acceptance. The ability to choose between low monthly payments or a one-time discounted payment made VSCs far more accessible and appealing during routine service visits.

After months of real-world feedback and refinement, the app is now officially in production, and available in both the Apple App Store and Google Play.

Implementation

To ensure a successful test, the Dealer rollout included:

• Training — Service drive staff were required to attend app training as well as provide usage feedback.

• Staff buy-in — Advisors earned a significant spiff for every VSC sale using the app.

• Usage requirements — Advisors required to present VSC options to customers on qualifying vehicles.

• Targeted vehicles — Limits were placed on vehicle mileage, condition, and class to ensure reinsurance profits remained steady.

Results

Within 60 days of implementation:

• VSC sales in the service drive increased 1,100%, going from 2 to 24 per month.

• Over 70% of customers chose the 36-monthly payment option.

• Advisors were able to offer coverage without slowing down their workflow

• Customers were sent offers via text and email prior to pickup, and again in person during post-service inspection

• The service team became a consistent contributor to backend gross profit.

The app is ridiculously easy to use — it's like finding a bag of money every month.

Conclusion

By participating in the beta program for the Cuvrd app, the dealership helped shape a solution that is now available to dealers everywhere.

Testing was so successful that this dealership group started using the Cuvrd app in all three of its stores before the app went live.

With the app now fully launched in production, they’ve proven how powerful fixed ops can be for VSC sales—especially when paired with tools that make it fast, easy, and flexible for both advisors and customers.

Ready to increase your VSC sales?
Learn more or schedule a demo at https://cuvrd.com/app.